Seoul Marathon Identity
This project defines the Seoul Marathon as a
data-driven urban system, where running syncs with the city’s rhythm through pulse-based and modular visual language.The identity is applied across maps, marathon bibs, signage, T-shirts, social posts and billboards to create a cohesive experience.

Record Packaging

This is an album packaging project for Dummy, including a record sleeve and a lyric booklet. Both the sleeve and the booklet are designed in a 12 × 12 inch format, using imagery, typography, and layout to reflect the mood of the album.

Pirouette: Turning Points In Design

This project develops a cohesive exhibition identity system for the Museum of Modern Art (MoMA), translating the institution’s modernist legacy into a contemporary visual language. The concept is rooted in clarity, structure, and bold visual hierarchy, using typography, grid systems, and high-contrast color to create a strong and recognizable identity.

Mood Planet

This app is an emotion-tracking platform designed to visualize and organize users’ emotional states over time. By translating abstract feelings into a system of color, form, and motion, the app creates an intuitive interface that helps users recognize patterns in their mood and behavior. The visual language emphasizes clarity and engagement, turning emotional data into a structured yet expressive experience that supports
self-awareness and reflection.

Bodoni Book

This is an editorial booklet focused on the Bodoni typeface. The book presents its letterforms, history, and typographic details through structured layouts, large-scale type, and high-contrast compositions. Each page is designed in a 4 × 8 inch format.

Block 23

Block 23 is a branding project that translates New York’s urban grid and architectural structure into a clean, geometric visual system inspired by Piet Mondrian. The design uses modular forms, strong alignment, and high-contrast color to create a rational yet expressive identity, applied consistently across packaging, interior space, and signage to form a cohesive and scalable brand system.

A Retrospective Of Irma Boom
This project includes an editorial booklet and a motion piece focused on Irma Boom and her well-known works. The booklet presents her approach to book design through structured layouts and imagery, with a size of 11 × 17 inches. The motion piece (1920 × 1080 px) extends the concept by translating her ideas into time-based visual form.